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Most essential oil brands feel generic, trend‑driven, or disconnected from the cultural knowledge they reference. Ohnuu needed a clear way to stand apart as a premium, Indigenous‑led wellness brand rooted in tradition, land, and ethical sourcing.
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People want natural healing they can trust — products that feel grounded, intentional, and culturally authentic. When oils are crafted with sacred botanicals and traditional knowledge, they carry a depth and meaning that typical aromatherapy products can’t replicate.
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Ohnuu is as a warm, premium wellness brand that honors Indigenous medicine through ethically sourced, organic ingredients. The identity, packaging, and digital presence highlight blends made with sweetgrass, cedar, sage, and other botanicals used for generations in purification and healing. Ohnuu offers a calming, culturally rooted alternative in a crowded market.
Ohnuu
Scope of work
Research | Packaging Design | Branding | Naming | Art Direction
Ohnuu is an Indigenous essential oil brand rooted in traditional knowledge and holistic wellness. This project centers on creating a premium, culturally authentic experience that honors the land, the botanicals, and the people who have cared for them across generations. Each blend is crafted with organic, ethically sourced ingredients and incorporates sacred plants like sweetgrass, cedar, and sage, botanicals long used for purification, protection, and healing. Guided by values of sustainability, wellness, and cultural respect, Ohnuu offers a calming, grounded approach to aromatherapy.
